28th February 2009
This report is an important step in overcoming ageist language and beliefs by providing journalists and others who work in the media with an appropriate body of knowledge, including a lexicon that helps redefine and navigate this new world.
Tagged categories include: Older Consumers |
28th November 2007
The increasing proportion of very old people in the population means that how to 'age well', even in later old age, is now an important issue for policymakers and researchers, as well as for older people themselves.