1st October 2019
Start-up Plus is a Dutch blended educational programme, encouraging entrepreneurship for people over 50 who are retired, unemployed or employed with an idea to start their own business.
This will enable them in an active lifestyle, increasing employability and reducing risks of financial vulnerability and ageism.
Facing retirement, 10% dreams of starting their own business and 73% needs to keep working for financial reasons. Did you know that start-ups by seniors are more successful and sustainable? But most start-up courses target and are tailored to young entrepreneurs. By encouraging entrepreneurial activity we could give people the opportunity to live out an active lifestyle, increase employability and reduce risks of financial vulnerability and ageism.
Reason enough to launch an educational start-up programme with seniors; Start-up Plus. Piloting in the Netherlands and Poland, the programme was open for 100 participants. There was no registration fee. The target group was people over 50 with had an idea for a business, who were retired, or who were unemployed or who were employed but wanting a second career. Participants did not require any background knowledge, but were selected on the basis of their motivation.
As for the Netherlands, we offered a blended programme from 15 October to 12 December 2019 to about 60 participants. The programme combined face-to-face events with adaptive personalized online learning, and included support of peers, business coaches and top experts. Topics included:
- Customer insights
- Design thinking
- Testing assumptions
- Business models
- (Online) marketing
- Change management and mindset
At the end of the course participants pitched their business plan to a jury. The winning idea received 10.000 euro to boost the start of the company.
The programme was funded by the European consortium EIT Health, and organised by Leyden Academy on Vitality and Ageing, Aegon, Medical University Lodz, University of Naples Federico II and Institute Pedro Nunes.
As this pilot was very successful, we will most probably repeat it in 2020.
After a successful first edition in 2019, almost one hundred participants (ranging from 50 to 74 years) started on 14 January 2021 with the free learning program Silver Starters, which was developed by Leyden Academy on Vitality and Ageing and Aegon. In 12 weeks, the participants will lay the foundation for converting their idea into their own company through online learning and coaching.
15th January 2021
On the last day of 2020, the 300th story milestone was accomplished and published on Wij & corona (translated into Us & corona). On this Dutch story platform experiences of older people during these trying corona times are shared. With this we give the voice of seniors a stage and support and inspire each other! For example, Willem (71) tells how he tries to stay fit at home and Maarten (77), who is a heart patient and must be extra careful.
1st January 2021
This year we have been celebrating our 30th anniversary.
27th November 2020