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On July 29th the City of Veranopolis (RS) in the south of Brazil launched its Age-friendly Action Plan based on rigorous research with older people. The project is being developed as part of a public/private partnership between ILC-Brazil and CPFL Energia SA.

ILC-Brazil has established a public/private partnership to develop a Brazil-fit Age-friendly Cities model that can be applied throughout the South and South-East of the country. The project is financed by CPFL Energia SA, one of Brazil's largest energy providers – a company with a strong commitment to sustainability. The project utilises a federal law that offers companies and individuals the opportunity to pass a small percentage of their income tax on to a fund for older persons that is administered by the Council of Older Persons.

On July 29th 2016 the Age-friendly Action Plan of the City of Veranopolis (RS) in the south of Brazil was launched. Known for the longevity of it's population, the city has additionally been a focus of longitudinal research on ageing since the 1990s. Over a thousand citizens were involved in the initial evaluation which formed the basis of the development plan. Having completed the first phase, the Municipality is now committed to the implementation. The Mayor of Veranopolis formalised the request to join the Global Age-friendly Cities and Communities Network of the World Health Organisation at the Brazilian Society of Geriatrics and Gerontology Rio Grande do Sul winter conference.

Photo credits: Guilherme Augusto Zatti Pulita

From the left to the right: Edson Severo Braz, Head of Public Relations of RGE, a CPFL Energia company; Neide Maria Bruscato, President of the Council of Older Persons; Ina Voelcker, Project Coordinator, ILC-Brazil; Carlos Alberto Spanhol, Mayor of Veranópolis; Andreia Ferreira, CPFL Energia; Alexandre Kalache, President of ILC-Brazil; Emílio Moriguchi, professor at the Federal University of Rio Grande do Sul; Carlo Pereira, Head of Sustainability of CPFL Energia.

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After a successful first edition in 2019, almost one hundred participants (ranging from 50 to 74 years) started on 14 January 2021 with the free learning program Silver Starters, which was developed by Leyden Academy on Vitality and Ageing and Aegon. In 12 weeks, the participants will lay the foundation for converting their idea into their own company through online learning and coaching.

On the last day of 2020, the 300th story milestone was accomplished and published on Wij & corona (translated into Us & corona). On this Dutch story platform experiences of older people during these trying corona times are shared. With this we give the voice of seniors a stage and support and inspire each other! For example, Willem (71) tells how he tries to stay fit at home and Maarten (77), who is a heart patient and must be extra careful.

This year we have been celebrating our 30th anniversary.

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