NEWS:

For the third consecutive year, one of  Brazil's largest financial services  companies, Bradesco Seguros (BS)  granted on October 15 2013 in Sao Paulo two national awards for excellence – one in journalism and one for outstanding life stories of older persons.

The Bradesco Seguros Longevity Award Programme was conceived by the President of ILC-Brazil, Dr Alexandre Kalache, to draw attention to the social capital of an ageing society.  Around 400 entries were assessed by the selection jury under Dr Kalache’s chairmanship.

The Longevity Award for Journalism highlights the importance of the media in shaping public opinion and in disseminating accurate knowledge on ageing-related matters.  Prizes are awarded for material published in the previous year in two categories: print media (newspapers and magazines) and electronic media (television, radio and web).  The Longevity Award for Life Histories is open to anyone 18 years and older who portrays the life story of an older person, depicting a positive image of aging.

ILC-Brazil

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After a successful first edition in 2019, almost one hundred participants (ranging from 50 to 74 years) started on 14 January 2021 with the free learning program Silver Starters, which was developed by Leyden Academy on Vitality and Ageing and Aegon. In 12 weeks, the participants will lay the foundation for converting their idea into their own company through online learning and coaching.

On the last day of 2020, the 300th story milestone was accomplished and published on Wij & corona (translated into Us & corona). On this Dutch story platform experiences of older people during these trying corona times are shared. With this we give the voice of seniors a stage and support and inspire each other! For example, Willem (71) tells how he tries to stay fit at home and Maarten (77), who is a heart patient and must be extra careful.

This year we have been celebrating our 30th anniversary.

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