ILC GA NY representative Muriel Beach served on the main panel of the annual Pfizer innovation gathering known as nEXt – “Building Bridges to the Future” on November 1, 2016 in New York.
The event drew an audience of several hundred from over thirty counties and reached a further three thousand people through live streaming. Muriel was invited to respond to the statement " how do older adults stay young?" Muriel responded by saying:
"I reject this question on the grounds it is ageism. Older adults age it is the normal process of the life cycle. We do not stay young. We are old but continue to live full and vibrant lives as older adults. We are a gold mine of assets, talents, experience, and continue to make substantial contributions to our communities. Robert Butler coined the expression ageism to describe the negative views of older adults and when you ask a question like this, it is ageism.
I believe the question you intended was how do older adults stay healthy? Alex Kalache wrote that healthy aging is active aging. I would like to see Pfizer reach out to older adults and develop programs utilizing their services keeping them active and healthy. We need your collaboration and your partnership.
Fellow panellist and Executive Director of Older Adults Technology Services, Thomas Kamber observed," it was the best answer I've ever heard anyone give on a panel. It was electrifying. She called them out on their bias, explained how they were wrong and how they might think differently about things and then she asked for their partnership. "
Since this was a young audience, increased intergenerational understanding of elders and aging was achieved through this response by Muriel.
Author: Muriel Beach
Conference photo courtesy: Tom Kamber
Date :03 February 2017
ILC-UK are delighted to announce that the Innovating for Ageing competition is now OPEN – providing an opportunity to enter your ideas for solving the vulnerability problems identified.
Date :03 July 2018
Over 700 people participated in the 1st Regional Forum on Active and Sustainable Ageing of the Médio Vale do Itajaí in the southern State of Santa Catarina. The keynote on “Active Ageing and the Longevity Revolution” was delivered by Alexandre Kalache.
Date :21 June 2018
Mr. Shigeo Morioka, co-founder of ILC, passed away on June 4, 2018 at the age of 96.
Date :21 June 2018
In the beginning of June, ILC-BR’s Alexandre Kalache and Ina Voelcker participated in the national conference of the Brazilian Society of Geriatrics and Gerontology (SBGG).
Date :06 June 2018
ILC-BR continued to contribute content and technical orientation to an online portal called “Live Longevity” which was launched in October 2017 with the support of Bradesco Seguros.
Date :01 June 2018