NEWS:

Aging 2.0 promotes aging-focused Start-ups in its periodic pitch events where entrepreneurs are given a platform to display their products or services before an audience and a panel of judges.

The latest of these events was held in New York City on May 19th where nine new Start-ups made their presentations.

ILC-GA Representative, Muriel Beach, was one of the members of the intergenerational panel of judges. Other judges were Stephen Johnson (President of Aging 2.0), Patrick Freuler (Audicus), and Jason Shulman (Corigan Ventures). Crispin Baynes (Aging 2.0 NYC Representative) moderated the event. In the evaluation of the products, Muriel brought an older-age perspective and raised a number of concerns about the adequacy of some of the designs.

At the end of the event, she addressed the audience with a reminder of the absolute need to properly consult older people when designing for their needs. "Nothing for us, without us".

The image below shows Muriel with two young developers of a new walker. As someone who has used a walker for ten years, Muriel had much to say about their product and they have arranged to have an on-going dialogue about the evolving design in a truly intergenerational collaboration.

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